Tag Archives: academic branding

Manufacturing the academic ‘self’ on university home pages

Ive been interested in academic branding and profiling for a while. I’ve begun to do a much-less-than-systematic trawl through university home pages. You know, the official pages where university staff have to describe themselves. I’m up to about fifty webpages now. They’re spread across random disciplines and institutions, and even countries. I started with people […] … learn more→