Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements. Thirty smokers who were trying to quit watched television […] … learn more→

The world is currently embroiled in on- and offline discussions about changes that are affecting the lives of millions. The subject is not climate change, the global financial crisis, political upheaval or the latest natural disaster. It’s the new-look Facebook. The modifications so far have been relatively minor, but even more radical changes have been […] … learn more→