Tag Archives: green services

The WIIFM factor and green marketing

The WIIFM factor and green marketing

When marketing green products and services to an eco-conscious audience, the most important question may be “How does this help the planet?” But if you also want to reach people who are not committed greens, the most important question for them will be “What’s in it for me?” In the marketing world, “What’s in it […] … learn more→