Tag Archives: Social Media

Why children need social media lessons

Why children need social media lessons

It has given a voice to a generation, and helped unite people and communities far and wide. But social media is not always used as a force for good. In recent years, the misuse of social media has resulted in children and young people becoming both the perpetrators and victims of crime. As can been […] … learn more→

Niche marketing for academics

Niche marketing for academics

A couple of weeks ago, the Guardian article “I’m a serious academic, not a professional instagrammer” caused a bit of a stir in my online community. The basic thrust of the piece was that those who engage in social media are just showing off. Tseen Khoo on the Research Whisperer correctly identified the humble bragging […] … learn more→

Why academics should NOT make time for social media

Why academics should NOT make time for social media

How many friends have you got, and how many people do you know? If you use social media such as Facebook and Twitter you can probably quantify these things quite readily, but the answers will be wildly inaccurate as we all routinely overestimate these things. What is more, the answers will be irrelevant to your […] … learn more→

Why academics should make time for social media

Why academics should make time for social media

Keeping up with social media has become a full-time job. Nearly every week, something new pops up promising to revolutionise how we connect with our students, develop our research profiles or achieve a bigger impact in the public domain. So where should we focus our attention as higher educators, to ensure that we don’t stretch ourselves […] … learn more→

The A to Z of social media for academia

The A to Z of social media for academia

“This resource accompanies the Social Media News email list for academics and university support staff, sharing info about the latest platforms for use by academics in their professional lives. It will update periodically, but please also send me your recommendations to add. “Everything listed here I have tried out. If you want to follow on Twitter, we are using #socialmediaHE. All listed […] … learn more→

The doctoral teacher on twitter

The doctoral teacher on twitter

A workshop on social media for doctoral researchers. A question. “I’m teaching undergraduate students. I’m part of a team. The only (young) woman in the group. I’m on twitter, and lots of the students have followed me. The others in the team are on twitter too. They engage in a lot of pub-like banter online, […] … learn more→

Removing social media hate speech within 24 hours sounds like a good idea, but…

Removing social media hate speech within 24 hours sounds like a good idea, but…

In a bid to fight escalating anti-migrant propaganda, the European Commission this month released a blueprint for regulating online hate, which requires social media companies to take down racist material within 24 hours. This joint code of conduct sounds like a positive political compromise. But it’s unclear how it will work in practice and how […] … learn more→

The impact of Social Media on marketing strategy

The impact of Social Media on marketing strategy

Social media has changed the world by connecting people more easily than ever before. The marketing industry has also been changed immensely by the introduction of social media marketing. It has become much easier to reach reaching the desired demographic than it ever was with any other type of content marketing, especially with the introduction […] … learn more→

Top mistakes to avoid while marketing on social media

Top mistakes to avoid while marketing on social media

In today’s Internet era the social media marketing is important for every business, whether for online or offline products and services. It need not be taken lightly. In this context usually people consider social media an easy going platform for marketers, but social media services suggest to take things seriously. Failing to post regularly It […] … learn more→

“Fifteen minutes of fame” and a lifetime of notoriety

One of the effects of the rise of social media and “reality” entertainment is that we are all, in effect, in danger of becoming the topics of tabloid stories. It used to be that you had to be already famous at least to some degree for anyone to be interested in the stupid things that […] … learn more→