Tag Archives: student recruitment

School agents benefit both Canada and China

School agents benefit both Canada and China

China is the No.1 source country of international students who come to study in Canada. According to the Canadian Bureau for International Education, 150,000 international students from China studied in Canada in 2017. Any political impact on Canadian and Chinese relations is potentially serious for a wide global network with something at stake related to Chinese students in Canada […] … learn more→

MOOCs, good promotion tools for universities

MOOCs, good promotion tools for universities

When MOOCs ( massive open online courses ) first appeared in the early 2010s, some thought they were the death knell for some of the institutions of higher education. Clayton Christensen has, among other things, predicted the impending bankruptcy of many universities. This professor at Harvard Business School is primarily known for developing the theory of breakthrough innovation, often better known […] … learn more→

Do critical thinking skills give graduates the edge?

Do critical thinking skills give graduates the edge?

Two years ago, the accountancy firm EY made an announcement that no doubt sent a shiver down many lecturers’ spines. After failing to find any published evidence that graduates with good degree results made for better employees, a trawl through its own data, the company revealed, similarly found “no evidence to conclude that previous success in […] … learn more→

Why are public colleges and universities enrolling too many out-of-state students?

Why are public colleges and universities enrolling too many out-of-state students?

A recent report by the Boston-based Pioneer Institute pointed out how out-of-state enrollments at the University of Massachusetts are limiting opportunities for in-state students. For the right-leaning Pioneer Institute, UMass is an example of the public sector run amok. But Pioneer is not alone. There are others who have voiced similar concerns. For example, a […] … learn more→

The Student as customer, British style

John Cleese once said that the main difference between Britain and the United States was that Americans understood customer service. This difference was behind the creation of his classic character, Basil Fawlty. Of course, believing that the customer is always right and keeping the customer satisfied are not straightforward matters, particularly when that customer is […] … learn more→

Uganda: Moving beyond price to recruit international students

The Marketing Uganda HE project ran from October 2010 to March 2012. Its overall goal was to improve the export competitiveness of Uganda’s higher education (HE) services. Phase 1 outlined recommended actions for universities to improve marketing capabilities. Phase 2 focused on building the HE sector’s capability to attract international students. Priority themes for action […] … learn more→

Reputation and buying power tipping recruitment towards North America

The number of students seeking an international education experience is ever-increasing. The number enrolled in higher education outside of their country of citizenship has risen dramatically, from 600,000 worldwide in 1975 to 3.3m in 2008. This is estimated to reach 8m by 2025. Typically, it is the English-speaking destinations that command the highest demand, regardless […] … learn more→