Tag Archives: behaviour

Remembering to forget: how to erase unwanted memories

Memories influence our behaviour for better or worse. A traumatic incident, experienced once, can darken our lives for ever more. Drug or alcohol addiction – driven by remembered rewards – can render the idea of “normal life” impossible. So what if there was a therapy that could rapidly diminish the impact such memories have over […] … learn more→

To convince people, come at them from different angles

Variety is not only the spice of life. It\’s also the key to persuasion, according to research at Cornell. An analysis of the behavior of millions of Facebook users has found that whether users joined and became \”engaged\” with the social network did not depend on how many members they knew, but on how many […] … learn more→