Dear Philip, Please find attached an amended version of your slides for your mini lecture, “Artificial Intelligence, Atom By Atom”, as part of our virtual open day events. I’ve blended your slides with our template. Is that OK? Many thanks… That is an excerpt from an email I received recently from our external relations and marketing […] … learn more→
Tag Archives: branding
Sorry, marketers, but I am not your brand
If your university brand disappeared overnight, would anyone miss it?
Universities have come a long way towards recognising the value of a brand. However, while some do an excellent job explaining what they are good at, there are still so many that fall at the first hurdle when highlighting what they are good for. It seems that everyone is trying to win students over by […] … learn more→
What is the point of “re-branding” if the new brand is not unique?
New University of Akron President Scott Scarborough announced in May that the school was being rebranded as “Ohio’s polytechnic university.” He justified the change by asserting that the university “needs a new, distinct identity to attract students and survive in the future.” But, according to an article by Rick Armon published in the Akron Beacon-Journal, […] … learn more→
New rules for branding on the job search
Advice about developing a personal brand is widely accepted because it is effective. But, in today’s economy, there are new rules for personal branding, especially on the job search. Traditionally, your personal brand is the absolute best of yourself. It is purposefully unique and encompasses the kind of problems you solve, the way that you […] … learn more→
