Tag Archives: College branding

The brave new world of College branding

\’Dear Authentic Happiness Member,\” the e-mail began. \”Massage parlor,\” I thought, and reached for the delete button. Then I noticed the phrase \”Master of Applied Positive Psychology (MAPP) program.\” \”Diploma mill,\” I thought, and went for the spam filter. Then I saw \”University of Pennsylvania.\” \”Either a scam or something interesting,\” I thought, and read […] … learn more→