Tag Archives: consumers

Wine experts\’ ratings may be a wash for many consumers

Not all wines are created equal; neither are all wine tasters. A wine expert\’s acute sense of taste may mean that expert ratings and recommendations are irrelevant to wine consumers who were not born with the ability to discern small differences in a broad range of tastes, according to a team of international researchers. \”What […] … learn more→

Hopeful consumers choose fruit, happy consumers choose candy bars

Many people fall victim to emotional eating, but it doesn\’t happen only when they\’re feeling bad, according to researchers. Having a good day at work, for example, can sometimes lead to a candy bar treat from the vending machine, according to Karen Winterich, assistant professor of marketing, Penn State Smeal College of Business, and Kelly […] … learn more→