Tag Archives: credibility

How to choose the right eco-label for your brand

Eco-labels are an excellent way to enhance credibility for green marketing claims, but they are not without risk. While 28% of consumers look to green certification seals or labels to confirm that a product adheres to claims, these labels can also confuse. Happily there‚Äôs enough method within the madness for marketers to pave a way […] … learn more→