Tag Archives: cute chimpanzees

\’Cute\’ chimps in ads may harm species survival

Television ads featuring cute chimpanzees wearing human clothes are likely to distort the public\’s perception of the endangered animals and hinder conservation efforts, according to a team of primatologists and a marketing professor at Duke University. The researchers showed 165 study participants three different collections of television ads for products like toothpaste and soft drinks […] … learn more→