Tag Archives: data analytics

Data brokers know everything about you – what FTC case against ad tech giant Kochava reveals

Data brokers know everything about you – what FTC case against ad tech giant Kochava reveals

Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission in a case that could lead to big changes in the global data marketplace and in Congress’ approach to artificial intelligence and data privacy. The stakes are high because Kochava’s secretive data acquisition and […] … learn more→