Tag Archives: deinfluencing

The deinfluencing trend reflects a growing desire for authenticity online

The deinfluencing trend reflects a growing desire for authenticity online

A new social media trend has recently emerged in response to the materialistic nature of influencer culture:¬†deinfluencing. This trend involves influencers discouraging their followers from buying overpriced or ineffective products. Influencing is a highly profitable form of marketing, reaching a market value of¬†US$16.4 billion in 2022. But by its nature, influencing can also be disingenuous. […] … learn more→