lol I no Josh Bernoff, who wrote Writing Without Bullshit, had a suggestion for anyone about to start drafting. Work out your ROAM first. What’s ROAM I hear you ask? Well, it’s a set of questions. R is for Readers: who is your reader? O is for Objective: how will you change the reader? A is for […] … learn more→

This is a brief post. It’s a brief post about a brief strategy which helps you to get started on writing that feels a bit – well – a bit boring. It’s the five minutes a day strategy. Boring? Yes … sometimes we all have to write things that don’t excite us. We often try […] … learn more→