Tag Archives: green products

The WIIFM factor and green marketing

As a good follow-up to last month\’s column on marketing green products to nongreen audience, let\’s take things a notch higher. As you read this, I\’m off to Houston, Texas, USA, to give a speech at a green buildings conference called \”Making Green Sexy.\” The interesting thing about that idea is that \”sexy\” is in […] … learn more→

The WIIFM factor and green marketing

When marketing green products and services to an eco-conscious audience, the most important question may be \”How does this help the planet?\” But if you also want to reach people who are not committed greens, the most important question for them will be \”What\’s in it for me?\” In the marketing world, \”What\’s in it […] … learn more→