We often set ambitious goals, such as going to the gym, adopting healthier eating habits, or reducing our social media use. However, despite our best intentions, staying committed can often feel like an uphill battle. A review of evidence published in 2024 highlights why. While understanding the benefits of behaviour change and believing in its value […] … learn more→

Could a cyclist’s seat pad determine his performance? Enough to win a Tour and exponentially improve his sporting results? The answer is yes, if this tiny change is combined with many others, such as redesigning the seats, applying alcohol to the wheels to increase their traction, using tights with electrical heating systems to maintain ideal […] … learn more→