Tag Archives: #hastag

Hashing it out: Israel leverages the emergent power of the #hashtag

With #PillarofDefense, Israel this week launched the world’s first-ever hashtag-driven social media military offensive in Gaza Strip, followed by action on the ground. In direct response, the defensively-worded hashtag #GazaUnderAttack appeared on Twitter shortly afterwards. After 24 hours, #GazaUnderAttack has now overtaken #PillarofDefense, possibly due to several highly influential Twitter accounts such as Anonymous becoming […] … learn more→