Tag Archives: irreparable damage to the brand

The end of Qantas as we know it

The move by Qantas CEO, Alan Joyce, to ground the Qantas fleet around the world, will have caused irreparable damage to the brand, regardless of his motives for doing so. To some degree, you could argue that the Australian public were conscious of the ongoing negotiations with pilots, engineers and baggage handlers (although knowing this […] … learn more→