Tag Archives: Kony 2012

Kony 2012 and the case of the invisible media

Much has been said about Invisible Children’s video campaign to rally awareness towards the atrocities of Ugandan warlord Joseph Kony. But more important is what Kony 2012 means in our ongoing relationship with viral news events. It’s time to uncloak the “invisible” social media. The Kony 2012 campaign idealises the ethos of social media activism. […] … learn more→

Viral video, gone bad: Kony 2012 and the perils of social media

There have been enough social media disasters of late to make one thing clear: manipulating sentiment through social networks is next to impossible. The McDonald’s #McDStories campaign in January was supposed to allow the public to share fond memories of eating at McDonald’s. Instead, responses quickly became abusive and negative. Qantas famously made the same […] … learn more→