Tag Archives: #neknomination

#neknomination: the internet has changed the drinking game

Neknomination seems to have begun as a UK university phenomenon in 2012, but more recently burst into wider public consciousness in Australia, then South Africa and Canada. It has also been tragically linked to two deaths in Ireland. Originally termed “neck and nominate”, it involves videoing a person drinking, or “necking”, a pint of beer […] … learn more→