Just days after the NCAA changed it rules in June 2021 to let college athletes seek endorsement deals, a college quarterback in the South announced a sponsorship deal with a beverage company. About the same time, another college football player, a wide receiver in the South, signed an endorsement deal with a national retailer. In […] … learn more→

1. Will this measure bring new opportunities for student athletes? I think that remains to be seen. For the few college superstars in football and mens’ basketball, there will potentially be more marketing opportunities at the large-scale level, such as national and international endorsement deals, camp appearances and apparel contracts. For others, there may be […] … learn more→