Tag Archives: personal brand

How to know when your personal brand isn\’t working

You’ve taken all the right steps. You\’ve come up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible e-mail account. You’ve networked, applied for jobs, and put yourself out there. But after all that work, […] … learn more→

Above all else, your personal brand is a story

People love stories. Humans learn most effectively through stories. Friends are made by sharing stories. Sales are closed through stories. You are missing out on the value of your personal brand if it isn’t a story. Stories are one of the most effective forms of social currency. They build powerful connections between ideas, people and […] … learn more→

New rules for branding on the job search

Advice about developing a personal brand is widely accepted because it is effective. But, in today’s economy, there are new rules for personal branding, especially on the job search. Traditionally, your personal brand is the absolute best of yourself. It is purposefully unique and encompasses the kind of problems you solve, the way that you […] … learn more→

2012: The year of the personal brand

Some might argue that 2011 was the year personal branding really stepped into the forefront as one of — if not the — most important ways to take control of our life. I’d argue that 2011 was just a fraction of the overall growth this industry is going to see in 2012, and beyond. Google, […] … learn more→