Tag Archives: smokers

Which ads are winners? Your brain knows better than you do

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements. Thirty smokers who were trying to quit watched television […] … learn more→

Some smokers successfully switch to electronic cigarettes

While electronic cigarettes may be a long-term alternative to the real thing for some smokers, Penn State College of Medicine researchers suggest medical providers should continue to encourage more traditional smoking cessation methods. The researchers investigated this growing phenomenon through a survey of 104 long-term e-cigarette users. E-cigs typically consist of a cigarette-shaped device with […] … learn more→