The Short Celts already said it: “ Tell me a story and you will see how happy I am ”. The ancient human interest in telling and listening to stories has become a powerful and popular marketing tool (with the modern anglicism of storytelling ) in the business world, due to its ability to capture the public’s attention. Surely we all remember […] … learn more→

We all have a need to count and to be told, not just children. However, these are the most receptive because their first connection with the world revolves around what they hear and see in order to build their own self. We do not know exactly when and where the first story was told, although we […] … learn more→