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The NCAA men’s basketball championship, better known as March Madness, raises big bucks even if the players aren’t paid. In 2018, CBS is paying the National Collegiate Athletic Association more than US$800 million for the rights to televise the spectacle, and the NCAA will reap another $129 million from ticket sales. What about the colleges and universities that populate the […] … learn more→
Tag Archives: University sport
Just competing in March Madness is a fundraising win for the schools
Rising and falling on football
When Florida State’s athletic department announced recently that it may have to cut its teams’ recruiting and travel budgets by 10 percent to fill a $2.4-million budget shortfall, the story had a familiar ring. Just six months ago, Maryland said it was eliminating eight sports in response to a $4.7-million budget hole. While the deficit […] … learn more→
