In a society where 86% of Internet users aged 12 to 74 use social media , it’s inevitable that traditional media outlets will focus on what’s happening there to find current affairs. Furthermore, we must consider that internet penetration (90%) has already surpassed television use (82.4%) in Spain, according to the General Media Study . Television previously held a […] … learn more→

Inés Hernand was one of the presenters of the program that RTVE Play (the internet streaming service of Spanish public radio and television) dedicated to the last Goya gala (Spanish Film Academy awards). His performance was the subject of debate, since Hernand is not a journalist, but rather an influencer on social networks, and therefore was unaware, as […] … learn more→

Advertising has always collaborated with popular characters to publicize brands and products. Today, some of the popular characters are the influencers , who spread their content on social networks, an interactive and close stage with diverse audiences eager to know their opinions or lifestyles. Nothing escapes his interest: fashion, technology, cryptocurrencies, travel… In the digital world, minors have a […] … learn more→