When March Madness begins on March 14, 2023, it’s a sure bet that millions of Americans will be making wagers on the annual college basketball tournament. The American Gaming Association estimates that in 2022, 45 million people – or more than 17% of American adults – planned to wager US$3.1 billion on the NCAA tournament. That makes it one of […] … learn more→

Few people outside Jersey City had heard of the No. 15 seed Saint Peter’s Peacocks before they upset No. 2 seed Kentucky in the first round of the NCAA Tournament. Two days later, Saint Peter’s beat No. 7 seed Murray State to advance to the Sweet 16 and become the darlings of the men’s college basketball world. Duke coach Mike Krzyzewski […] … learn more→

For every tip-off during March Madness, it’s a sure bet that students at the schools playing in the basketball tournament will be tipping up more beer bottles than usual. This was one of the key findings of an analysis we conducted recently on the impact of the NCAA men’s basketball tournament on college students’ drinking behavior. We are […] … learn more→