Tag Archives: Marketing

What are some marketing strategies for my small business?

What are some marketing strategies for my small business?

When you operate a small business, allocating money for marketing and development is a challenge. Although we all understand that marketing is essential for business growth, trying to create an effective marketing program without breaking the bank is why many businesses delay this all-too-important task. However, there are multiple marketing strategies for small business that […] … learn more→

Higher Ed Primary Expenditure 2025: Marketing

Higher Ed Primary Expenditure 2025: Marketing

A recent posting about official government predictions of growth in our higher ed system by 2025, despite the fact that the vast bulk of our high school graduates already go to college today and we’ll have fewer people in that age group in 8 years, got me to thinking about the future of higher ed […] … learn more→

Why just having a website isn’t enough anymore

Why just having a website isn’t enough anymore

As a small business owner, you’re probably aware by this point that you need a website to succeed and build your business. Sure, there are a few businesses out there who can get by without them, like successful independent restaurants that thrive on word-of-mouth, but these tend to be the exceptions, rather than the rule. […] … learn more→

Branding—not nattle, but whiskeys and universities

Many of our institutions are paying consultants very large sums to improve their “branding.” My own institution, Wright State University, has budgeted $2.3 million for this purpose. And I believe that that funding has been designated simply for a “branding” plan and not for conducting a actual “branding” campaign. So who knows what the price […] … learn more→

The WIIFM factor and green marketing

When marketing green products and services to an eco-conscious audience, the most important question may be \”How does this help the planet?\” But if you also want to reach people who are not committed greens, the most important question for them will be \”What\’s in it for me?\” In the marketing world, \”What\’s in it […] … learn more→

Viral video, gone bad: Kony 2012 and the perils of social media

There have been enough social media disasters of late to make one thing clear: manipulating sentiment through social networks is next to impossible. The McDonald’s #McDStories campaign in January was supposed to allow the public to share fond memories of eating at McDonald’s. Instead, responses quickly became abusive and negative. Qantas famously made the same […] … learn more→