Content creators are ubiquitous in the audiovisual landscape and on social media, becoming essential intermediaries in accessing information and making purchases. Their ability to capture attention, shape opinions, and influence desires raises questions. This phenomenon becomes even more concerning with the emergence of virtual influencers, who lack a human presence and do not reveal who […] … learn more→
Tag Archives: virtual influencers
Virtual influencers: when information mediation escapes human control
Virtual influencers: meet the AI-generated figures posing as your new online friends – as they try to sell you stuff
The future of influence is here: a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability. Virtual influencers are transforming the way content is created, consumed and marketed online. They represent an electrifying dance between cutting-edge technology and our desire for connection. But, at the same time, they are […] … learn more→
Are virtual influencers more powerful than human influencers?
If some actors, singers, sportsmen, or presenters are considered safe bets in terms of influence and attract many brands, even international stars with a very good image can fall from their pedestal overnight. Influencers – in the broad sense of the term – are indeed regularly involved in all kinds of scandals . This was the case of […] … learn more→
