The future of influence is here: a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability. Virtual influencers are transforming the way content is created, consumed and marketed online. They represent an electrifying dance between cutting-edge technology and our desire for connection. But, at the same time, they are […] … learn more→

If some actors, singers, sportsmen, or presenters are considered safe bets in terms of influence and attract many brands, even international stars with a very good image can fall from their pedestal overnight. Influencers – in the broad sense of the term – are indeed regularly involved in all kinds of scandals . This was the case of […] … learn more→