Inanimate objects, do you have a soul? asked the poet. If they have a soul, it is ours. This is what the semiologist Roland Barthes demonstrated in his Mythologies , published in 1957. The intellectual indeed studied there the objects and the popular rites which revealed the spirit of an era and the collective affects of the country, thus […] … learn more→

Words have consequences. They can make us feel love, anger, fear, hope. Those emotions, depending on how strongly they’re felt, can incite actions. Communication scholars, ancient rhetoricians, legal scholars and psychologists have all studied some of the most basic pathways along which words do their work — how love is sustained in lasting relationships, how political leaders rally troops to war, […] … learn more→

Tact is primitively the sense of touch. It is not only through what we discover the tangible properties of a thing (its fluidity, softness, hardness, shape, temperature, dryness or humidity), it is also sensitivity, it is that is, touching the thing. Unlike sight, which is a sense of distance, it requires contact. In a second sense, which […] … learn more→

Proofreading is probably one of the most important parts of writing. As a lot of professional writers often say, “writing is rewriting.” It then follows that how effective you are with proofreading greatly effects how proficient you are as a writer. However, proofreading your own work can sometimes be tedious when done unaided, especially when […] … learn more→

In today’s fast-paced and technology driven environment, having a website for your business is absolutely essential. Whether you are just starting your start-up, or running an established business, not having a website, or having one that is poorly designed, can be a giant obstacle to growing your business. More often than not, companies have to […] … learn more→