Last week, the Advertising Standards Agency issued guidance to universities on the content of advertising and marketing materials aimed at attracting students. It followed on from the ASA’s regulatory arm, the Committee for Advertising Practice, upholding complaints of misleading or unsubstantiated claims against six universities. The rationale for the guidance is clearly explained by the ASA. “Choosing a […] … learn more→
Blog Archives
Five checks to make sure your university marketing plays by the rules
Gilmore girls, myself
Like so many others of my generation I spent much of last weekend watching the Gilmore Girls reboot, ‘Gilmore Girls: A Year in the Life’. I came pretty late to the Gilmore Girls party, (I watched the final episode of series seven on Friday afternoon before launching straight into the reboot), but have appreciated the […] … learn more→
What is the title of your dissertation? Make sure it’s not too good
“What is the title of your dissertation?” That was the subject line of an email that I received exactly three weeks before my dissertation defence date. My title would be the only words most people would ever read, and yet I had no idea how to choose one. How could such an important decision be […] … learn more→
MOOCs are dead, but why not online classes?
For a solid 20 years of my career, I’ve dealt with admin drooling to “get into the online education market.” Every college, every university, has infinite interest in the hot fad of online education. From an admin’s point of view, online classes are great: minimal overhead and maximum profit. I actually thought there was something […] … learn more→
5 Simple time-management tips for busy students
Writing a college term paper can be an enduring time for college students. However, it is not always during that time when you will need to utilize the best time management skills, but it can also be a good idea to utilize these skills in general throughout college. In this article, we will explore 5 […] … learn more→
Confronting hate crimes on Campus
Recent news reports confirm what we’ve suspected: hate crimes in the U.S. are up. (Hate crimes are those crimes that target people based on their race, religion, sexuality, disability, or national origin.) Last July, the Council on American-Islamic Relations (CAIR) reported more than 940 potential bias incidents targeting Muslims just during the previous three-month period. In September, California State […] … learn more→
Online learning can prepare students for a fast-changing future – wherever they are
Take a moment to think back to the first classroom you ever entered, whether it was at school, or nursery, chances are there was a blackboard, with coloured chalk where you focused most of your attention. You were probably working from a booklet or on paper using pencil and crayons and drawing pictures by hand. […] … learn more→
Universities must ease the pains of bondage
It had been a long afternoon. The examiners had deemed the international student’s thesis weak, but had hoped she would redeem herself in the viva. But they had been disappointed. She was pleasant and keen but was nowhere near the level expected for a PhD. They asked the student to leave the room while they […] … learn more→
College/Uni is not Higher Ed
Every day I read another poll that says something or other. Now, the last election showed that pollsters (or at least the media) can outright lie about the results, but even if pollsters were honest (stop laughing!) about the results of their polls, they can still be dishonest about what they are doing. “Three out […] … learn more→
Tips for international students studying in Malaysia
There are many things to be kept in mind if you are planning to study in Malaysia as an international student. It is obvious that you might be nervous while moving out from your hometown to Malaysia to study but remember that everything blends in and you’ll soon feel good about enjoying your time studying […] … learn more→