Only one week after the NCAA changed its endorsement rules on July 1, 2021, women college athletes found themselves on billboards in Times Square in New York, launching a clothing line collaboration and signing sponsorship deals for brands including a wireless carrier and a fast-food chain. Women college athletes have historically been far more limited in their ability to profit off their athletic skills compared to their male […] … learn more→

Just days after the NCAA changed it rules in June 2021 to let college athletes seek endorsement deals, a college quarterback in the South announced a sponsorship deal with a beverage company. About the same time, another college football player, a wide receiver in the South, signed an endorsement deal with a national retailer. In […] … learn more→

Now that the Supreme Court has ruled that student-athletes are able to earn money from their name, image and likeness, more than a dozen states have enacted laws to govern the practice. These states include Illinois, Ohio and Pennsylvania. For example, the name, image and likeness law in Illinois defines what compensation can be for and the role that colleges can […] … learn more→

When college women basketball players began to post photos and videos of how they got less food, less accurate COVID-19 testing and less exercise equipment in the NCAA March Madness Tournament bubbles than their male counterparts, a sense of collective outrage ensued. U.S. Sen. Kristen Gillibrand, a Democrat from New York, tweeted out: “This is outrageous – but it’s not just about the weight room. From […] … learn more→

Although esports – competitive, organized video gaming – has exploded into a billion-dollar industry, women players are hard to find on esports teams at America’s colleges and universities. In the following Q&A, Lindsey Darvin, an assistant professor of sport management, shines light on the reasons. 1. Why are college esports dominated by men? Women and girls […] … learn more→

The concept behind Netflix’s hit docuseries “Last Chance U” is simple: Locate a junior college sports team, follow the team around for an entire season with video cameras, and show how team members struggle to realize their dreams of going pro despite their difficult pasts. The show’s popularity rests on the fact that athletes often […] … learn more→

North Carolina Central University, a historically Black college, announced in February that its men’s baseball team – which formed in 1911 – would cease to exist after this season. The school’s athletic director called it “one of the most disappointing days in my career.” University leaders concluded that financial shortfalls due to COVID-19 were too much to support the […] … learn more→

This year, 20 states proposed to ban transgender girls – meaning those assigned male at birth but who live and identify as girls – from competing on girls interscholastic sports teams. The only bill to pass was in Idaho. That law bars transgender athletes from participating in high school and college sports. It also authorizes “sex testing” of athletes […] … learn more→

High schools and colleges alike are always looking for ways to provide their stadium with more team spirit. Both high school and college has won their team to feel at home when they’re at their own stadium. You want your fans to know that this space isn’t there and completely belong to them. You want […] … learn more→