Social media may compel consumers to experience a disconnect from reality. In recent years, people have started using social media for more than entertainment. A growing number of individuals now use it as an amateur, impromptu reporting tool. However, this raises the question: How does an innovation tech firms have introduced as entertainment shape how […] … learn more→

I use Twitter a lot. I have used it across my various professional faces for over ten years now. I get invited by other institutions to give masterclasses and invited workshops about creating and managing digital identities. I teach workshops about ‘researchers and social media’ every semester. I’ve written quite a few blogposts about social […] … learn more→

SMM technology is familiar to all of us because we all subscribe to various informational publications, groups, pages of popular newspapers or magazines, favorite brands, and companies on Facebook, Twitter, LinkedIn, etc. Almost every well-known publication has its own representation in social networks. Confidence in it increases the check mark at the left above the […] … learn more→

The longer I’ve actively been on social media, the more certain things grate on me. I’ve written before about why I’d follow an account—a person or organisation—on Twitter. So, you can imagine that if an account started to become the opposite of what it was when I followed it, it would turn me off. With longer-term […] … learn more→

Everywhere you look, someone is posting on a social media account – whether they are snapping pics of their decadent dessert from some posh restaurant, scrambling to create that perfect 280 character post or posting some life update on their wall. And it’s not just millennials who are on the social media train! Grandparents use […] … learn more→

While we often hear about the negative impact social media has on children, the use of sites like Facebook, Twitter and Instagram is not a one-size-fits-all activity. Children use it in a wide variety of ways – some of which are adding value to their lives. There are risks associated with social media use. But […] … learn more→

Universities fail to exploit social media’s most compelling features, tending to broadcast their brands instead of engaging students and the public online, new research suggests. Visualise this: smiling students and successful faculty. In the background, beautiful buildings framed by blue skies. These are the ways that Canadian universities choose to represent themselves on social media. […] … learn more→

“Speak your mind” and “post your mind” are not the same thing. A study that investigated how messages containing different emotions spread across social networks found that “anger is more influential than other emotions like joy, which indicates that angry tweets can spread quickly and broadly in the network”. The consequences of such angry posts […] … learn more→