Tag Archives: Social Media

Why academics should make time for social media

Why academics should make time for social media

Keeping up with social media has become a full-time job. Nearly every week, something new pops up promising to revolutionise how we connect with our students, develop our research profiles or achieve a bigger impact in the public domain. So where should we focus our attention as higher educators, to ensure that we don’t stretch ourselves […] … learn more→

The A to Z of social media for academia

The A to Z of social media for academia

“This resource accompanies the Social Media News email list for academics and university support staff, sharing info about the latest platforms for use by academics in their professional lives. It will update periodically, but please also send me your recommendations to add. “Everything listed here I have tried out. If you want to follow on Twitter, we are using #socialmediaHE. All listed […] … learn more→

The doctoral teacher on twitter

The doctoral teacher on twitter

A workshop on social media for doctoral researchers. A question. “I’m teaching undergraduate students. I’m part of a team. The only (young) woman in the group. I’m on twitter, and lots of the students have followed me. The others in the team are on twitter too. They engage in a lot of pub-like banter online, […] … learn more→

The impact of Social Media on marketing strategy

The impact of Social Media on marketing strategy

Social media has changed the world by connecting people more easily than ever before. The marketing industry has also been changed immensely by the introduction of social media marketing. It has become much easier to reach reaching the desired demographic than it ever was with any other type of content marketing, especially with the introduction […] … learn more→

Top mistakes to avoid while marketing on social media

Top mistakes to avoid while marketing on social media

In today’s Internet era the social media marketing is important for every business, whether for online or offline products and services. It need not be taken lightly. In this context usually people consider social media an easy going platform for marketers, but social media services suggest to take things seriously. Failing to post regularly It […] … learn more→

Using social media in the classroom: Why there’s a lot to like

Are your students constantly updating their statuses on Facebook? Uploading selfies to Instagram at inappropriate times? Refreshing their Twitter feed every five seconds? Chances are the answer is “yes,” and if you’re like the majority of teachers, you find it mildly annoying at best, or a serious impediment to learning at worst. Thankfully, it doesn’t […] … learn more→

A gay old time? Social media lessons from Russia

A gay old time? Social media lessons from Russia

As the Winter Olympics in Sochi draw to a close, a brief survey of trending topics across social media and international press reveal some entertaining and frightening contradictions on the slippery slopes of privacy, politics and disruptive sexuality. The ramifications of challenging the established order are evident in brutal images of gay men beaten by […] … learn more→

Can you Tweet your way to your next job?

How much can you say in 140 characters? A lot — and often. Just ask the millions of Twitter users worldwide. Companies large and small are aggressively growing their Twitter presence to communicate directly with their customers, partners, investors, employees and potential candidates. In response, professionals are creating profiles that showcase their expertise, opinions and […] … learn more→