New social networks emerge and grow complementing or substituting the existing ones. Not each one of them gets successful, but those going viral generate millions of dollars for their creators.
Marketers, manufacturers, educators, and other service providers all tend to use these new tools to promote their products and services to the youth.
For example, no essay writing service should steer clear from offering cheap essay writing via such social networks. These brand-new social networks have become the most effective channels to reach out to students.
Thus, it’s high time that we talk about the newest social networks with growing numbers of active users as we speak. They might be worthy your attention if you intend to expand your target audience to students.
Here is our list.
Even if you don’t use TikTok, we bet that you’ve heard about it or even seen a few videos created using its features. It’s so addictive and creative that Facebook and Instagram users share those ‘masterpieces’ on their pages, making it hard to pass by without noticing.
This social network has lots of supporters and opponents. The first advocate for it being a source of entertainment and income. Others claim that it does more harm than good. Both sides are right in their own way.
However, it’s not our task to judge the use of this social network. We can only confirm that today, TikTok is surely the best way to reach out to students. Yet, make sure that the tactic you choose meets the network’s format and standards.
Another social media that is quickly growing is Clubhouse. It does not provide an asynchronous platform for communicating as Facebook or Twitter does. Instead, it focuses on enabling synchronous, audio-only connectivity for the audience and the speakers.
It’s something the world needed in 2020 given all of the circumstances.
There is a little of everything on Clubhouse. You can find different rooms, which you can join to have conversations on a particular topic. Whatever your interest is, be sure Clubhouse has already been discussing it.
There can be even a room dedicated to sharing essay writing services reviews based on the information from NoCramming, for example. What’s really interesting about Clubhouse is that you can join it only if you have received an invitation from an active member.
Every new member has three invitations to send out. In some countries, entrepreneurial people were selling those invitations and managed to earn some money on the Clubhouse boom.
Twitter Spaces, 2020
Existing social networks can’t give competitors a chance. In response to the growing popularity of Clubhouse, Twitter has launched Twitter Spaces in Dec 2020. It is very new, but it is picking up quite quickly.
This is a voice chat alternative that is open for everyone with an iOS device. The only limitation is that for now, only a select group of people can create their own spaces to start a chat. Twitter has analyzed challenges faced by Clubhouse and strives to make the platform safe before opening its functions to everyone.
Even though it probably won’t be the best tool to promote your business or reach out to students this year, it’s worth knowing that such a network exists and is growing its influence.
Instagram Reels, 2020
Reels is another response from a well-established social network to an emerging one. In this case, it’s about the rivalry between Instagram and TikTok.
Reels has the potential to outshadow TikTok in the future given some information security concerns over TikTok’s ownership. Just like TikTokers, Reelers can create videos with special effects, music, and transitions to engage their viewers.
This year, your appeal to a younger English-speaking audience is likely to be heard more widely if you use Instagram Reels. For example, a write my essay service should definitely include it in its marketing strategy. After all, it’s Gen Zers who order from them the most.
Created in 2016, this social network had been waiting for an ideal time to reinstate itself. This time came in 2020 when the world was hit by the global pandemic.
Using Houseparty, people got a chance to gather in video-chats with 8 members at a time. To make things fun, each of these participants could use various filters, effects and stickers live. The youth was especially interested in the project, which led to its audience growth from 1 million to over 50 million users.
Today, Houseparty competes with such giants as Snapchat and Zoom. It does not offer ad space for now though. Yet, the need to monetize the app should emerge quite soon. The company is likely to offer new and creative ways for businesses to reach out to young prospective clients. Why not be among the first to act?