It’s the survival of the fittest. You know that since to beat the fierce eCommerce competition adopting marketing trends is a must thing to do. Change is inevitable sometimes it can be in the form of a fad while other times it turns out to be a seismic shift. The following post will focus on the latter category. Read away!
Online shopping seems to have gained immense momentum over these years. People are simply loving the concept of comparing prices, looking for special offers, review product info, looking for the best shipping terms without much hassle. According to stats, eCommerce sales reached $2.3 trillion worldwide in 2017, and are expected to grow to $6.5 trillion in 2022. The expected global sales for 2020 turns out to be an anticipated $3.9 trillion. As a retailer or eCommerce store owner, it’s your prime duty to meet customer needs, increase loyalty, and become more client-oriented. Say for example Amazon.
Have you ever wondered how Amazon leads the eCommerce race? Well, those who don’t know Amazon with just 47% of the transaction have outperformed Walmart as the World’s biggest retailer. Since its inception in 1995, Amazon was considered as an online book store. It may quite interest you to know that within a span of a month or more, the company started shipping books to over 40 different countries. And now it has become a big name in the eCommerce industry. Right from selling only books to now selling, clothing, accessories, electronics, housewares, furniture, toys, and so on.
“I’m going to do this crazy thing. I’m going to start this company selling books online.”
It seems like Jeff Bezos already knew precisely what he needs to do and what his customers need and yes he is the man of his words. Doing exactly what he said staying determined and keep on experimenting. Now to stay ahead of the competition, it is very important to keep on monitoring eCommerce trends irrespective of how mature your eCommerce store is right now. Not keeping an eagle eye might increase the risk of falling drastically behind.
Down below I would like to mention certain eCommerce trends to take advantage of in a short period.
#1 Personalization and Customer Engagement
In contrast to retail shopping, eCommerce stores come up short on the appeal of vis-à-vis individual collaboration. Additionally, online stores don’t involve a retail assistant or chief who can control clients or suggest items dependent on your inclinations, tastes, and inclinations.
Along these lines, organizations are discovered utilizing the idea of personalization openings all through the shopping venture. Much like online course suppliers are trading the requirement for in-person instructing, eCommerce is gradually and consistently substituting the requirement for in-store retail encounters.
Have a go at benefiting as much as possible from information accessible online, for example, search questions, page visits, and buy history, brands change their online store to best serve the client’s needs and interests. For instance, at whatever point you sign in to Amazon account you will discover suggested items based on your past buys, promotions custom-made, advertising duplicate talking legitimately to you thus more.
This is increasingly similar to utilizing customized messages that create 6x higher exchange rates and convert better than cold non-customized ones.
#2 AI, Chatbots
With the development of robots, for example, chatbots and man-made brainpower (AI) are intended to upgrade a client’s general shopping experience. An unquestionable requirement remembered pointer for any eCommerce development project. It might very intrigue you to know AI colleagues can deal with a wide scope of undertakings allotted to a human, for instance dealing with the stock or taking care of requests, and so forth. Chatbots, then again, can satisfy various client care needs directly from responding to inquiries concerning an item to talking about a protest. Likewise, there are a few details recommending individuals do adore or are progressively happy with finding solutions to their inquiries from AI, for example, a chatbot or menial helper.
#3 Omnichannel Approach
The main objective of choosing this omnichannel approach is to provide an ability to switch between different channels; laptop, mobile phone, social media, online and offline stores. This also means the customer has to remain equally involved as well as satisfied offering some positive experience. In addition to this, the omnichannel approach has the potential to fill gaps in data analytics about customer’s behavior and their shopping insights.
Have you ever come across the term? Well, eCommerce and mCommerce are not the same at all! There would be hardly any person left on this planet who doesn’t own a mobile phone these days. Around 43% of that population or more tend to make purchases online. According to several resources, mobile phones these days seem to have surpassed the web era. And this cannot be ignored at any rate. Therefore, its high time you pay due attention to the way their end-users make purchases through their mobile devices. Also, take care of these pointers while conducting any mCommerce development project.
- Mobile UX Design
- Personal Information Security
- Product searches
#5 Payment options reach more customers
Going along with customization, try offering your customers different options through their payments. And this stands true for every business that provides expensive products that may take a while to pay off. There are times when people may need to buy something from you, but they can’t afford it immediately. So what you can do is split up the payment in part to work better for their financial situation.
So when it comes to payment options, make sure to consider your audience and product. Don’t forget to think about different channels that customers may want to use to make payments.
- Do they want to buy it through their credit card or a PayPal account?
- Can we work with checks or any other physical payments?
- What software can we use to handle different payment options?
So that’s all for now! Keep looking at eCommerce trends and apply them to your business.
Author Bio: Henrik Adams is an eCommerce Industry Analyst, who worked with one of the leading Magento Development Company – Sparsh Technologies.