Learning to capitalize and maximize profits in today’s ever-changing Digital World is a daunting task. This is even more difficult for Educational websites. They face constant challenges like budget restrictions and the pressure to constantly evolve. Designing a functional website is the foundation of all marketing strategies today. But the task doesn’t end there if you want to be the best in your field. One has to adapt to the changing requirements of the website’s target audience.

Educational websites face immense competition in the market today. As more and more websites and institutions are coming up each day, the pressure is soaring. Parents today expect to have the online applications form updated. While the students look to immediate interactive social media platforms to clear their queries. It is best to best, as well as simple to do exactly what your audience expects out of you.

With the rise of internet grew the craze of blogging. More and more bloggers come up in the digital market each day. Irrespective of their nationality, age, gender most of them are doing a commendable work. Blogging is a great way to share your knowledge about a topic while also gaining from it. It is a mutually beneficial proposition. Academic blogging is a more structured and focused way of writing.

In this blog, I will tell you how to use Academic blogging to promote an educational website. For that it is important we understand what academic Blogging means. Academic Blogs means content that is either written by a sole individual or a group of people who are academicians. This form of writing is very different from how we ideally write a Blog. The content is aimed or targeted to academicians and professionals. The content could range from anything from science to personal experience. These are in form of thesis, essays, reports or publications etc. Academic Blogging is not done with the purpose of Public Outreach. These content focus on Academics life, higher education policies, teaching and career advice etc.

This format of blogging is majorly done for interested Academics and not for the general public. Academics blogging is different from Content writing/blogging in these major ways.

1. The style of writing is Formal unlike the casual tone used in Content writing.
2. Referencing and citations are very important in academic blogging, everything is backed up by evidence.
3. Academic blogs include longer sentences.
4. Personal opinion is discouraged in academic blogging.
5. The structure is not free flowing like that of content writing. All academic blogs usually have an introduction, discussion and conclusion.

Now when the basics of Academic Blogging is undestood, one can see the opportunity they create. Academic blogging can be used to promote educational websites because of their genuine quality. I am listing down reasons why academic blogging should be used for promotions of educational websites.

1. Academic Blogs are research-based, making it the ideal choice for the audience in educational websites-

One needs to understand that the audience in educational websites are highly focused and know what they want. At the same time Education being a priority topic, shouldn’t be taken lightly. Having the right facts and figures helps the article seem more authentic. The audience/reader today doesn’t believe in opinions that are not backed up by proof.

2. Nothing goes unsupported in Academic Blogs – This makes your articles more believable. Personal opinions, as mentioned above are highly discouraged in academic blogging. Hence making them one of the most unadulterated formats of content to read. The reader has the liberty to check all the citations and read all the data that is available and make his own opinion.
3. Grammar and vocabulary matter a lot in Academic Blogs –

Unlike the general blogging or content writing, these kind of write-ups are better structured. They have lesser grammatical errors and lesser spelling mistakes. It is probably because of the focused and attentive audience that reads academic blogs.

4. Academic Blogs are true and Honest – This will help educational websites to gain their audiences/readers trust. Truthfulness in your articles helps you create a lasting connection with your readers. Your audience of parents and students will have access to original data that are based on research. This makes it easier for them to make their decisions.
5. The structure and sentences in Academic Blogs make them easier to understand

How to use academic Blogging for promoting educational websites?

If you are a genuine website that knows what they are doing and for whom you are doing it, it’s easier for you. Academicians who write academic blogs include links to useful resources and services in their content. They don’t usually do it for promotional purposes but with the intention of providing more context to their readers.

1. You could target a few academic bloggers and see what they write about. Once you have an idea you can understand if you have something product/service that their readers can use.
2. Be smart to understand their demand and see if you can fill in that supply gap.
3. Or create a certain need and tell them how you can cater to that need of theirs. For example, why it is so important for students to understand the basics of marketing. And then pitch in your e-book.
4. Websites could ask academic writers to review a certain product or service. This is a great way of promoting your website with the right reviews.
5. You could do an interview with a group of academic bloggers on a common topic or a common issue.

Academic Blogging is a cast scope and a major opportunity. Its authenticity is what differentiates it from any other form of writing. It is certainly a very new scope to use it for promotional purposes too. But with the right guidance and intention one can certainly learn to do the best. But at the same time, it is high time more and more websites start harnessing the benefits of academic blogs.

Author Bio: Bella Williams is an academic researcher & private tutor, Bella guides the new age professionals and students with their career. A graduate from Monash University, Bella organizes free coaching workshops and promotes free sharing of knowledge.