Google has introduced many software solutions, including Google Analytics, a tool used to collect and analyze web traffic data. Businesses across the globe are using Google Analytics to track the interactions of their users with their websites. Google Analytics not only aids in tracking website visitors but also helps businesses measure their Key Performance Indicators (KPIs) effectively.

Google Analytics 4 or GA4 as it is commonly abbreviated, is the newest version of Google Analytics, a much-improved version compared to the previous ones according to those who have tried it. It comes with several essential features that make it different from older versions. One of them is the data modeling feature that utilizes artificial intelligence to fill any gaps found in the collected data.

As a Google Analytics user, it is time you considered switching to Google Analytics 4 and made use of its amazing features. You can try some Google Analytics 4 training so that you can understand how to effectively utilize this powerful solution. In this guide, we look in detail at what Google Analytics 4 training is.

What is google analytics 4?

Google Analytics is a tool from Google that is used to collect and analyze data. Google Analytics 4 is an advanced version of the analytics tool that uses artificial intelligence predictive models to complete gaps in data.

While previous versions focused on cross-channel data, GA4 focuses on the users. It tracks user interaction to a web page until such moment they exit the page. The use of the machine learning feature will assist in filling in any gaps, especially if users do not accept cookie policies. The inaccuracies in the gathered data that can be experienced when using previous versions of Google Analytics are now a thing of the past with Google Analytics 4.

Why undergo Google Analytics 4 training

Data is a very important resource for any business entity. When utilized well, it can help you gain helpful insights that can be used to make changes that are appropriate to your target audience. Using Google Analytics, businesses can collect and analyze data and use the information to make important decisions.

As we have seen, using previous Google Analytics solutions can help you collect and analyze data but it is not as accurate as it could be. On the other hand, GA4 fills in these inaccuracies by using AI and machine learning models. This means that whatever information you gain from your data is accurate and can help you make informed decisions. That is why you should consider taking a google analytics 4 training course and learn how to effectively implement this solution.

Where can I find Google Analytics 4 training?

For starters, you can go through Google’s videos and guides about GA4 to get acquainted with the new version. Here you are shown a short walkthrough of how you can set it up. Bear in mind that this is only a general overview of GA4 and you might need further training for a complete grasp as well as learning how to set up GA4.

For a better understanding, you can enroll in a short Google Analytics 4 training course. Here you will be taught how to set up, migrate to, navigate as well as interpret GA4 data. The good thing about taking a course is that your needs will be assessed and a training program that suits your needs will be created. You can reach out to reputable entities such as Clickthrough to train on Google Analytics 4.