Blogging in an education niche: How not to get lost among the competitors


With more and more gadgets getting connected to the internet of things (IoT), it means there are many ways of accessing the web today. At the center of it are bloggers who understand that everyone is looking for new information relating to among other things, breaking news, healthcare, home remedies, fitness tips, education, and technology.

This post emphasizes education blogging, an indispensable niche that takes a huge chunk of the blogosphere. First off, if you have an interested in becoming a respected blogger on matters of academia, take note that it is an already overcrowded niche. Thus, you have to do things differently to command an impressive readership.

Education topics, in particular, sometimes require a holistic approach, if you like, a unique way of reasoning. Readers will be asking lots of questions about all kinds of things to which you must provide reliable and dependable answers. Sometimes you may even need to write a review or two if they will be asking about some books or videos. Moreover, it is not one time that you will come across a question like, “Edusson is it reliable?” but many times. Students will expect you to provide answers to their questions in the nick of time, thus, email alerts for new comments is an important step going forward.

Niches to consider if you want to blog about education

Let’s all agree on one thing. Blogging is now among the best paying online jobs. However, earning a six-figure income by sharing your opinion on a WordPress, Joomla or Google Blogger platform comes with a lot of sacrifices. From the start, you must also make vital decisions, and also be ready to learn from blogging faux pas. But here is the catch. In which niche would you want to specialize?

For starters, gaining a strong football in the blogosphere can be a difficult ordeal. But, for an established authority blogging authority in the academic niche, the most important thing is making your audience feel part of the trade. It, therefore, means that the first step to getting started is finding a niche many would love. Teaching students how to write plagiarism free essays may have become a stale topic, but if you give it a unique approach with a twist of freshness, readers will be trooping to your end in droves.

Here are some niches worth exploring:

  • Blogging about lesson plans is a lucrative area provided you do it right. In no time, you will be commanding massive following from teachers who want to perfect their approach to teaching.
  • Adult training, i.e., relation tips, sex life, reproductive health, etc.
  • A popular but often tricky niche that requires extensive know-how, and sometimes certification of excellence on a subject(s) you teach online.
  • Technology and education, or pedagogy.
  • Education gadgets and curriculum
  • College life and tips for students.
  • Computer programs/packages.
  • Graphic design/video editing tips.

The list on niches from which an aspiring education blogger can choose a specialty is endless. After all, anything can be educative depending on the approach you give it. Now, with the above niches at your fingertips, let’s take a look at how not to get lost in the crowd of education bloggers.

Education bloggers: How to remain relevant and ahead of the pack

At this point, it important that you must have already made up your mind to venture into murky waters of blogging. So, to begin with, a look at the best education blogs is a great starting point. From it, you would be able to extract important lessons, especially on writing styles and how to keep readers engaged.

Secondly, how to start writing blogs is a term you may want to Google, and keep in mind that everything you come across on the web is not the holy grail of writing about education. The most important thing is picking important tips from a post to cut a long story short. Third, you cannot succeed in the blogosphere by cheating your way to stardom. If you thought Google Penguin is asleep, then you risk waking it up the moment you start engaging in bad SEO practices. Keyword stuffing no longer works, and so are low-quality outbound linking.

Well, the following tips will help you remain above ground, and beat competitors, including those who have experience in creating educational content:

·            Be on the lookout for trends in education

Trends in academia could range from learning gadgets, new research methods to changes in policies regarding education grants or loans. If you can be the blogger who always breaks the ice, then your stardom in education niche is nearer than you might have thought.

·              Listen to your readers

Without readers or followers, there wouldn’t be any need to start education blogs in the first place. You need readers to survive a sweeping wave of experienced and established authority bloggers. If you can listen to readers, and provide answers to their queries, you will remain relevant and popular.

·              Craft well-researched content

If you choose to write about obvious topics that teach students how to survive in college, you can stay ahead of the pack by giving readers quality content. Thus, research well, and as HuffPost does, chip in with a few case studies to make your content unique. It is the basis of engaging your readers at a deeper level.

·              Cultivate a blogging tone and personality

Don’t just be like all the other school bloggers, some of whom may have inspired you. Choose a voice with which you want to write, and convey your personality through it. Whether it is a tutorial tone, inspirational, authoritative, friendly or informative, it becomes your unique identity among readers.

·              Make the most of social media, forums and post frequently

Blogging isn’t for the faint-hearted. Therefore, beware of social media faux pas that may threaten your interaction with readers. Keep your readers coming for more, and the only way to realize it is to maintain publishing frequency.

When it comes to sharing your posts across social media, take note of the nuances that will set you apart from competitors. It is where most of your readers are, and so it is students groups and communities where you can share classroom blogs. It is a safe content strategy that will take your craft yonder.

·              Emphasize Mobile viewing of your content

Succeeding in education blogging wouldn’t be possible if you are not consciously about technology and how it influences reading trends. Most of your readers will access your website via mobile devices such as smartphones and tablets. With this in mind, emphasize mobile viewing from the time of setting up your platform, content publishing to sharing.